Although some publications may include longer pieces, a press release that's too long can risk losing the reader's attention. Generally, press releases are about 300-500 words long. Related: Important Statistics Skills To Have in the Workplace 3. If your press release involves presenting numbers and statistics, add explanations to ensure the audience interprets the message correctly.
Use an honest representation of the company. Use factsĪlthough a press release's goal is to bring positive press to a company, the writing focuses on accuracy with supporting facts. Related: 5 Steps for Great Business Writing (With Tips) 2. You might go through multiple drafts before producing the final piece to submit to media outlets. If applicable, collect relevant quotes and pick the most interesting lines. Be sure to include answers to each of the questions posed in the template. To create your draft for a press release, write all your main points and sort them into the template. Here are six steps that can help you create an effective press release: 1. As you enter information into the template, focus on why the audience is supposed to care about the story. To promote a company's cause, write the content well to engage and inform readers. Regardless of the news you're sharing with an audience, you can use a template to format your press release and provide a proper structure.
GOOGLE DOC PRESS RELEASE TEMPLATE HOW TO
Related: Public Relations Career Guide: Top Roles, Duties and Working in PR How to create a press release This can help them understand what to do with the information. Supportive quotes: Using supportive quotes helps add validity to the announcement and can generate excitement or answer additional questions about the announcement.Ī call to action: End the press release with a call to action, such as when readers can come to a company's event or purchase its product. In the first paragraph, include all the announcement's primary details. Lead paragraph: Write an informative lead sentence to keep the reader's attention after gaining it with the headlines. Headline: An engaging headline grabs the reader's attention, encouraging them to read the article. For example, you may research other events scheduled for the time around your launch date to ensure it's likely consumers can see your release in the news. Time: It's important to ensure the press release is timely for the readers. Generally, there are five components of a press release, including: Related: Learn About Being a Public Relations Account Manager 5 components of a press release With the help of a template, you can make sure to include vital information and necessary details each time. Most media outlets expect press releases in a particular format with a succinct, informational writing style.
GOOGLE DOC PRESS RELEASE TEMPLATE PROFESSIONAL
Whether you're a public relations professional for a large corporation or an entrepreneur creating your own business, you might create a press release in your career. Related: What Are Press Releases? (With Definition and Importance) Why use a press release template? Companies use press releases to do the following:Īnnounce a new hire or an important promotionĭistribute news about an award the company won Although the primary goal of a press release is marketing and exposure, companies may write a press release on several topics. You can distribute press releases to the news media because it's a common way for businesses to grow their reputation and build relationships with various communities. The primary function of a press release is to bring attention to a company and create positive publicity among consumers. In this article, we discuss what the purpose of a press release is, review the benefits of using a template, explain how to create a press release and offer a template and an example to help you write your own. Understanding how to write a strong press release can help generate business or develop a positive reputation for a company. Press releases are informative and short enough to hold the attention of the average consumer.
A common technique for generating attention for a business is a press release, which is a short news story announcing official information to the media.
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